Stephen Hackett on
The Almighty Via
In short, the via link is a simple way to show your readers how you found the content you are sharing with them. The idea is to thank the resource you used to find the content you are sharing. As a bonus, it’s a nice way to toss some traffic at other people’s sites.
Admittedly, I haven’t been writing a lot on the web recently, but here are my thoughts on via links. It seems appropriate to attribute the site which pointed me to it. Now if I see a sort of chain of sites start to build up then I will give the via to the one I read first in the chain that seems most appropriate.
To crudely illustrate:
If I read Site 3, which links to Site 1 with attribution to Site 2, I will attribute with a via to Site 3 (the site I had originally found the link).
What’s more, if I find the original site independently, even if another site in my news reader links to it, I will not attribute a via link at all. Maybe that's just me overthinking things, but that’s how I would handle the via. But, perhaps my standards will evolve over time.